![\"\"](\"https:\/\/inthezon.com\/wp-content\/uploads\/2023\/12\/panettone-e-pandoro-2-300x167.jpg\")
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A study by CSM Ingredients-NielsenIQ shows that panettone continues to maintain its appeal: 7 out of 10 families continue to buy it at Christmas and half choose artisanal products, considering them a perfect Christmas gift. The analysis shows that about three quarters of purchases occur between December and January with an average spend of 25 euros, but the most interesting data is that there is a constant increase in early demand for panettone, opening new interesting scenarios beyond the holidays, particularly in the months of October, November and January.<\/p>\n
The sector is driven by young consumers, attentive to choices and looking for a high-quality product, and the growing digitalization of sales channels. The preference for online panettone purchases is also growing, preferred by 20% of consumers: an index of strong digitalization of habits that is affecting the world of Italian pastry, including small laboratories.<\/p>\n
Therefore, Italian families increasingly choose the artisanal recipe, thanks to a varied and curated offer that meets new profiles of young consumers looking for premium products. The research promoted by CSM Bakery Solutions and structured thanks to Nielsen’s contribution entitled “The panettone market in Italy: evolution in consumption, analysis of the reasons behind the choices of new buyers and sales channels of the iconic Italian sweet” highlights the evolution of panettone consumption in a market where the economic value of the artisanal proposal is growing compared to the industrial one.<\/p>\n
Amazon plays a leading role in this context: the platform allows SMEs to extend their distribution service of products throughout the Italian territory but also on a European scale, exploiting the lever of craftsmanship and made in Italy.<\/p>\n
The search term pandoro gives the following results:
\nItaly > 2.000 results
\nUK 236 results (176 for italian panettone)
\nGermany 594, ma > 2.000 for “panettone italienisch”
\nFrance > 1.000 results \/ 360 for “panettone italien” \/ 297 for “panettone italien artisanal”<\/p>\n
The search term pandoro gives the following results:
\nItaly > 1.000 results
\nUK 126 results
\nGermany 183 results
\nFrance 253 results<\/p>\n
Analyzing the ranking of searches in the weeks between the last of November and the first of December, we find: UK<\/strong> GERMANY<\/strong> FRANCE<\/strong> From the analysis of brand keywords, dedicated searches emerge for specific Italian brands that have been able to bring their artisanal Made in Italy production abroad.<\/p>\n","protected":false},"excerpt":{"rendered":" Regarding the confectionery industry, after the struggle of the COVID period, recovery prospects have begun to manifest, with the approach of Christmas festivities that have seen the demand for traditional preparations such as pandoro and panettone rise.<\/p>\n","protected":false},"author":1,"featured_media":457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43,18],"tags":[],"class_list":["post-1019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-grocery-en","category-insights"],"acf":[],"yoast_head":"\n
\nItaly<\/strong>
\n1st place: Advent Calendar
\n510th position: Artisanal Panettone
\n609th position: Panettone
\n1,803rd position: Pandoro<\/p>\n
\n1st place: Christmas decorations
\n3,309th position: Artisanal Panettone<\/p>\n
\n1st place: Adventskalender 2021
\n6,775th position: Panettone<\/p>\n
\n1st place: Calendrier de l’avent
\n7,384th position: Panettone<\/p>\n