MAFRA
The path to segment leadership
Leading company in the production of DIY products and professional lines for the care and cleaning of cars, boats, motorcycles, and professional environments.
●The challenge
With the affirmation of its presence on the platform, the brand’s objectives have changed over the years: the Amazon channel, from a showcase of visibility, has become a strategic commercial partner at a worldwide level (with an expansion of the reference markets to 9 European and non-European countries), making it increasingly challenging to confirm double-digit turnover growth year on year
●The strategy
We worked on a parallel and diversified strategic approach:
Consolidation of a historic country
- continuous monitoring and optimization of the catalog and brand stores
- advertising planning to expand the customer base, remarketing, and retargeting
Penetration of new markets
- study of potential
- catalog definition for country, fine-tuning language descriptions, and enrichment A+ pages for high potential products for a specific country, BRT push actions
- Sponsored Ads campaign management with ROAS objective > at the 50th percentile average
- special deals management