Mediaset Infinity
Amazon channel management sale on your behalf
Infinity is Mediaset’s Video On Demand Subscription service. With more than 4 million registered users, Infinity is the only player in the Video On Demand market to have physicalized the service in the form of a box set. It has been a seller on Amazon since 2016.
●The challenge
The partnership with Infinity aims to support the sales of a product created specifically for the platform, maximizing efficiency and transforming the viewing of video content into a gift opportunity.
The collaboration begins in 2018 in full service mode. Since then, we have been operating in the name and on behalf of Infinity, following all aspects of profile management, ranging from catalog management to media planning, from the management of ad hoc promotions and strategic platform appointments (Prime Day, Black Friday) and warehouse, from Customer Service to invoicing to end customers.
●The strategy
Depth of description of the contents offered and their use, maximum visibility and recognisability of the product within the most similar thematic areas, accompanied by a close relationship with the end customer (with special attention when answering questions, feedback, and comments) were the main levers for the affirmation of the product. Visibility campaigns to support top platform events have created anticipation and contributed to the loyalty of recursive customers, increasing sales volumes year after year.