ORPHEA
Better recognisability for a historic brand
Orphea is a leader in Italy for the natural protection of fabrics and environments thanks to the use of active ingredients of plant origin and the natural extracts contained in its formulas.
●The challenge
To give visibility to the entire range of products, capable of responding to all protection needs while respecting the environment.
Simplify consumer choice to boost sales rotations.
●The strategy
Thanks to the in-depth study of Orphea products, we have redesigned the brand’s presence on the platform, working at the catalog level on the three areas of use: Home Protection, Personal Protection, and the historic Salvalana.
We focused on the chromatic identification of the range and method of use to make the intended use of the products immediate, starting from the best-selling products to increase the conversion rate and subsequently expanding to the entire catalogue.
To satisfy the purchasing requests of the final consumer, we have created ad hoc multipack formats.
The adv campaigns were organized by product groups, distributing the budget in consideration of the seasonality of use of the products and working on the selection of the most performant keywords in terms of conversion into sales.