Food & Grocery

In 2024, the Italian online Food & Grocery market reached a value of 4.6 billion euros, marking a 6.2% growth compared to the previous year.

Regarding the confectionery industry, after the struggle of the COVID period, recovery prospects have begun to manifest, with the approach of Christmas festivities that have seen the demand for traditional preparations such as pandoro and panettone rise.

As we have seen in previous meetings, there is one sector that can boast a significant growth rate in terms of e-commerce and social commerce, and that is certainly food.

The coffee market will have to contend with the effects of Covid and the trends that characterized the pandemic for a long time to come.