Online Consumption Observatory
Born from the prestigious collaboration with MarkUp and GDO Week, we have been observing consumer trends on Amazon since 2020.
Gardening
With the arrival of the warm season, the outdoor and gardening sector grows among the purchasing interests of Italians.
Seasonings and Spices
In 2024, the Italian online Food & Grocery market reached a value of 4.6 billion euros, marking a 6.2% growth compared to the previous year.
Haircare
Selling hair products online is one of the hottest trends of the moment. Amazon is the largest online marketplace and moves huge volumes of traffic, making it desirable for businesses of all sizes to profit from a presence within its platform.
DIY
One of the categories that is attracting the market’s attention is undoubtedly DIY, where, DIY refers to non-professional manual activities, repairing, creating, improving, and maintaining small items in the home.
Fitness Equipment
The market for sports equipment has experienced tremendous growth in recent years, paralleling the increase in interest in the gym and an active lifestyle.
Insecticides and Insect Repellents
In the basket of the best-selling products during the summer, the category of insect repellents appears at the top, confirming evidence that has already emerged in last years’ Summer Prime Days.
Home and Kitchen
According to data collected by Export Planning, world trade in the home sector has maintained the good results of previous years and is expected to reach a new record high.