Case Studies
Our success stories
Infinity Seller
Introduction
Infinity is Mediaset’s Subscription Video On Demand service. With over 4 million registered users, Infinity is the only player on the Video On Demand market to have given its service a physical form in boxed sets. It has been a seller on Amazon since 2016
Project
The partnership began in 2018 in full service mode: Inthezon works in Infinity’s name and on its behalf, overseeing aspects ranging from catalogue management and comment mediation to media planning, management of promotions (Prime Day) and warehouses to customer invoicing. The contract was for sale on consignment, with a guaranteed minimum and performance-based remuneration.
Results obtained
average sales year on year, 1 boxed set sold every 30 seconds during special deals (Prime Day and Black Friday)
Optimisation of ROAS
of campaigns
Average review score
of 4.3 with more than a thousand reviews
Tavola Vendor
Introduction
Tavola produces and distributes car, home and personal care products in Italy, with numerous brands including Arbre Magique, Orphea, Bullock, Mister Magic and Podovis. It has been a Vendor on Amazon since 2016.
Project
The partnership began in 2017 in full service mode: Inthezon manages the product catalogue and moderates comments, and performs media planning and promotions planning (Prime Day). The contract is for management with an annual fee and remuneration on the basis of sales targets.
Results achieved (year 2019 vs. 2018):
Product info page views
Sales via the platform
Increase in Adv revenue
Reduction of Acos